The enterprise AI platform for product & marketing

Accelerate workflows across the entire go-to-market process with AI. Extract market insights, generate plans and collateral, and enable cross-functional teams.

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Top Roadmap Tool 2023

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5.0 Stars

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2023 Tool of choice

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Happiest Users Award

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2023 Top PM Tools

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“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos

Secure, private, personalized AI

Ignition combines LLMs, NLP, and ML with your knowledge base to create a tailored AI experience across your entire product lifecycle. 100% secure, private, and regulatory compliant.

Secure

We're SOC 2 and GDPR compliant. Plus we'll never use your data for training LLMs.

Contextual

Ignition's generative AI is informed by your positioning, brand, voice of the customer, messaging, and competitive intel.

Customised

Ignition uses private and open-source LLMs to ensure our output is tailor-made to your use case.

Research. Plan. Create. Distribute.

Automatically identify deal-blocking feature gaps

Instantly analyze CRM data and customer conversations with AI, automatically identifying and categorizing the feature gaps blocking deals and adding them to your idea backlog.

Instantly analyze customer conversations

Ignition uses customer conversation data (via Gong, Intercom, and Zendesk) to help you better understand customers. Our AI instantly surfaces key themes, common feature requests, areas for improvement, and overall sentiment analysis.

Create GTM plans and marketing collateral in a click

Copilot AI doesn't just write – it understands your brand, your audience, and your go-to-market goals. It can create entire GTM plans and marketing assets like Facebook Ads, blog posts, landing pages, SEO metatags, and more.

Empower your team with AI-driven sales enablement

Ignition's connected to your go-to-market documentation, so its got the answers. Anybody in your organization can ask ChatGTM a question and receive instant, accurate responses.

Supercharge product and go-to-market, with AI at every step

Competitive Intel

Collect, monitor, and analyze competitive intelligence with battle cards that always stay up to date.

Win / Loss Analysis

Understand how you're performing against competitors over time and any opportunities to improve your product & messaging.

Launch Planning

Convert roadmap items into AI-powered GTM plans that ensure your launch drives revenue.

Product Planning

Summarize product feedback from customer conversations via dozens of integrations, and automatically build roadmaps.

Sales Enablement

ChatGTM, and automated email updates give your organization all the answers they need at just the right time.

AI Copywriting

Ignition's AI will help generate on-brand content based on your messaging for social ads, blog posts, and more.

Don't take our word for it

"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”

Christine
Dir. Product Marketing @ MRI Software
"Ignition is building a gold standard in go-to-market"
Rich
CEO @ PMA
"Our whole sales team loves the insights they're getting from Ignition"
Peter
Product Marketing @ Mercatus
"Ignition tracks all the important things I need to know about competitors."
Darren
CEO @ Screenspace
"Ignition pays for itself in anxiety meds alone!"
Sandi
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
Tamara
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Vinesha
Dir. Product @ StoneEagle