Plan bigger launches,save money doing it.

Ignition starts at just $3 per day. Try it free for 14 days.
Cancel anytime. Viewing, commenting, and approving are always free.

“Ignition pays for itself in Xanax alone!”
Sandi, Director of PMM @ Lumos

Saving on Xanax at:

  • PMA
  • Smartrent
  • Apploi
  • square

Starter plans to start small, launch big.

Free forever

Release notes & product idea boards

Get started with our free tool. Host your own branded release notes page or widget, securely publish internal updates, and collect user ideas and votes.

First 14 days FREE

The Go-to-Market Platform

Get complete access to Ignition’s entire platform for just $3 per day. If we can save you just 2 minutes each day, we’ve paid for ourself (and we’ll save you a lot more than that).

  • 14-day free trialFREEFor 14 daysTry Ignition’s entire platform free for 14 days.
    • Everything in Liftoff
  • Launchpad$29/editor/month3 editor minimumEverything you need for core GTM planning and collaboration.
    • Unlimited viewers
    • Launch calendars & intelligent roadmaps
    • Copilot AI recommendations
    • OKR management
    • Plan documentation
    • Task management
    • Asset management
    • Insights management
    • All integrations
  • Liftoff$99/editor/month5 editor minimumAutomate research, measurement, and workflows.
    • Everything in Launchpad
    • Automated competitive intelligence
    • Customer research studies
    • KPI impact reports
    • Retrospectives
    • Custom workflow builder
    • Remove Ignition branding from public pages
  • MoonshotAccess Ignition, with enterprise access control and security.
    • Everything in Liftoff
    • Advanced security & permissions
    • SAML + Single Sign-On (SSO)
    • SOC-2 reporting
    • Audit logs
    • Custom contract & invoicing
    • Dedicated success manager
Ignition for Early Stage

Startups and nonprofits, get 75% off your first year.

Eligible startups and nonprofits get advanced Ignition features at a 75% discount. Reach out if you’re less than 2 years old and have raised under $25M in funding, or are a charitable organization.

Give your revenue rocket fuel for the price of a nice dinner

Ignition helps you save money, and time that’s worth more than money, including:

  • $10,000+
  • $15,000+
  • $20,000+
  • Priceless


Ignition pays for itself in Xanax alone!
SandiDirector of PMM @ Spekit

Questions people ask us

  • How does Ignition compare to other tools?

    Ignition is the first and only GTM orchestration platform. We integrate with and complement your existing workflow, but if you like, we can also replace project management tools like Asana, documentation tools like Notion, asset management tools like Dropbox, and release notes tools like LaunchNotes. We love these tools, but they’re typically too generalized to help you actually do the highly specialized work required in GTM planning. Ignition brings the best parts of those platforms together, and is purpose-built to help you create better plans, and shepherd them through execution.

  • What types of companies is Ignition best for?

    Any company who launches products, features, or campaigns. That said, we really shine when serving startups in the technology or DTC space, who already have 1 or more marketers, and are trying to level-up or establish their first launch processes.

  • How do plans work? Who counts as an “Editor”? Can I downgrade at any time?

    We won’t even ask you for a credit card until your free trial is over! Until that point you’ll have full, completely free access to Ignition. You can always downgrade right from your menu, or by emailing [email protected] Our plans only bill you for Editors (people who can create launch plans, contribute content to the “Launch Plan” section, or manage research). Approvers, commenters, task users, and users uploading files are all completely free.

  • How do you handle data privacy and permissions?

    Ignition uses robust security and privacy practices. Your data is protected, and user permissions give you complete control over who sees what, inside Ignition. For more detail, please reach out to [email protected].

  • Can you really help me create better launch plans?

    You bet! Our team has years of experience launching products across a variety of industries. Our methodologies are simple, proven building blocks for effective GTM strategy. We can’t promise every product will succeed (there’s too many variables to guarantee that), but we can promise a sub-par GTM plans won’t be the reason they fail.

  • What’s the catch?

    No catch, although we may ask you to say nice things about us every so often :)