What do you measure, and how do you measure it? Use this big list of KPIs for Marketing teams to understand every possible KPI to track and optimize.
KPIs for Marketing: cost per click
KPIs for Marketing: cost per impression
KPIs for Marketing: cost per lead
KPIs for Marketing: cross-promotion impressions
KPIs for Marketing: cross-promotion reach
KPIs for Marketing: cross-promotion ROI
KPIs for Marketing: cross-promotion response rate
KPIs for Marketing: cross-promotion recall rate
KPIs for Marketing: customer journey mapping
KPIs for Marketing: customer acquisition cost
KPIs for Marketing: current ratio
KPIs for Marketing: customer persona development
KPIs for Marketing: customer lifetime value
KPIs for Marketing: customer profiling
KPIs for Marketing: customer profitability
KPIs for Marketing: customer satisfaction score
