What do you measure, and how do you measure it? Use this big list of KPIs for Marketing teams to understand every possible KPI to track and optimize.
KPIs for Marketing: churn rate
KPIs for Marketing: click-through rate
KPIs for Marketing: co-marketing campaign engagement
KPIs for Marketing: co-marketing campaign performance
KPIs for Marketing: co-marketing campaign reach
KPIs for Marketing: co-marketing campaign ROI
KPIs for Marketing: competitive analysis
KPIs for Marketing: content downloads
KPIs for Marketing: content engagement
KPIs for Marketing: content quality
KPIs for Marketing: content shares
KPIs for Marketing: contribution margin
KPIs for Marketing: contribution margin ratio
KPIs for Marketing: cost of goods sold
KPIs for Marketing: conversion rate
KPIs for Marketing: cost per acquisition