What do you measure, and how do you measure it? Use this big list of KPIs for Marketing teams to understand every possible KPI to track and optimize.
KPIs for Marketing: word-of-mouth recall rate
KPIs for Marketing: word-of-mouth response rate
KPIs for Marketing: word-of-mouth ROI
KPIs for Marketing: working capital
KPIs for Marketing: YouTube ad click-through rate
KPIs for Marketing: YouTube ad clicks
KPIs for Marketing: YouTube ad conversions
KPIs for Marketing: YouTube ad performance
KPIs for Marketing: YouTube ad impressions
KPIs for Marketing: YouTube ad reach
KPIs for Marketing: YouTube ad ROI
KPIs for Marketing: YouTube subscribers
KPIs for Marketing: YouTube video comments
KPIs for Marketing: YouTube video engagement
KPIs for Marketing: YouTube video dislikes
KPIs for Marketing: YouTube video likes