What do you measure, and how do you measure it? Use this big list of KPIs for Marketing teams to understand every possible KPI to track and optimize.
KPIs for Marketing: revenue growth rate
KPIs for Marketing: revenue per visitor
KPIs for Marketing: sales conversion rate
KPIs for Marketing: sales funnel efficiency
KPIs for Marketing: sales mix variance
KPIs for Marketing: sales volume variance
KPIs for Marketing: sampling campaign reach
KPIs for Marketing: sampling campaign response rate
KPIs for Marketing: sampling campaign ROI
KPIs for Marketing: search volume
KPIs for Marketing: segment profitability
KPIs for Marketing: session duration
KPIs for Marketing: selling expenses
KPIs for Marketing: Snapchat ad click-through rate
KPIs for Marketing: Snapchat ad clicks
KPIs for Marketing: Snapchat ad conversions
