Ignition | AI product marketing & product management software

AI Competitive Intelligence

Instantly create competitive battlecards powered by AI, and push them to your CRM to enable Sales.

AI Voice of Customer Analysis

Integrate customer feedback from calls and support tickets, to instantly analyze and extract insights.

AI Roadmapping

Connect CRM and customer conversation tools to instantly generate roadmaps, prioritized by revenue impact.

AI Release Comms

Instantly notify sales reps with targeted notifications identifying accounts to upsell, when features ship.

AI Launch Planning

Use Copilot AI to generate an end-to-end launch plan for new products or campaigns.

AI Content Creation/Enablement

Instantly generate on-brand marketing assets, tailored based on your customers’ actual language.

Top Roadmap Tool 2023

5.0 Stars

2023 Tool of choice

Happiest Users Award

2023 Top PM Tools

“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos

Products fail
for two reasons.

Product teams built something that customers didn’t want
Sales & Marketing weren’t effectively prepared to sell it

(It costs millions, and it's always "someone else's fault")

80+%

of features are never adopted

Pendo

40+%

of new products fail to meet targets

McKinsey

10+%

of revenue is lost to poor GTM alignment

IDC

The root cause is misalignment. On customer, market, and product context.

Real insights are hard to collect, hard to access, and hard to make actionable. They live "somewhere", but endless manual handoffs mean nobody uses them.

an image of the Ignition software dashboard including launch plans, roadmap, competitive analysis and customer feeback

Existing solutions never work.

Hiring Great PMMs is Hard

Experienced PMMs improve growth 24% (Sirius Decisions), but are difficult/expensive to hire and operationalize.

"Work Harder" Doesn't Work

PMMs and PMs spend >25% of their time in meetings. There isn't time in the day, without burnout.

Project Management Tools are Band-Aids

Horizontal tools only provide visibility into status, and get poor adoption because "the real work" happens elsewhere.

Don't take our word for it

"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”

Christine

Dir. Product Marketing @ MRI Software

"Ignition is building a gold standard in go-to-market"

Rich

CEO @ PMA

"Our whole sales team loves the insights they're getting from Ignition"

Peter

Product Marketing @ Mercatus

"Ignition tracks all the important things I need to know about competitors."

Darren

CEO @ Screenspace

"Ignition pays for itself in anxiety meds alone!"

Sandi

Dir. Product Marketing @ Lumos

“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”

Tamara

VP Product Marketing @ Kajabi

"Ignition has been like a divine intervention!"

Vinesha