Ignition vs. Trello

The top Trello alternative for product launches.

Purpose-built to align GTM teams, Ignition helps you manage your whole launch process, not just tasks, and keep teams on the same page via proactive (not reactive) communication.

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Tool of Choice 2023

THEPRODUCTMANAGER.COM

Best Roadmapping Tools

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5 Star Rating

Why use Ignition vs. Trello?

Its easier than ever to create roadmaps. Connect features to personas, launches, competitors, and insights to increase team transparency and reduce the question overload.

A source of truth for the whole GTM (not just tasks).

Your launch is more than just a checklist — you need to manage strategic documentation, marketing assets, performance data, research, product roadmaps. Trello forces you to jump between tools to manage all of this, causing information silos and duplicative work. Ignition brings all of it under one roof, in a structured platform purpose-built for launching. It also integrates cross-functionally to help maintain a clear centralized view.

Designed to communicate
cross-functionally.

Trello gives teams visibility into project status, but only if they log in to check. Even then, most critical context is buried in tasks or external links. Ignition is designed to automate internal comms, pushing exactly the right info directly to stakeholders’ inbox. Ignition also helps sync information to and from the places teams already live. Push battlecards to Salesforce, pull Product roadmaps from Jira, and let anyone query your strategic documentation via Slack.

Do the work (automatically),
don’t just track it.

Trello is great for keeping projects on track and tracking whether work has been completed, but all the actual work happens elsewhere. Ignition has a full suite of tools to help you execute all your GTM work without ever leaving Ignition. Automated workflows instantly build personalized asset and project plans, Competitive Intel tools help track competitive news and reviews, Insights analysis summarizes key customer learnings, and use AI to write plans and copy.

Pricing
Per-editor billing (Free view-only stakeholder access)
Free to get started
Key Features
Full-featured task management
(Tasks, subtasks, tags, comments, real-time collaboration)
Robust project visualization
(Kanban, timeline, list, dashboard views)
OKR management
(OKRs, performance charts)
Rich launch strategy documentation
(Docs, rich text editor, embeds)
Digital asset management
(Asset storage, tagging, approvals workflows)
Internal comms automation
(Modular recurring Slack & Email briefings)
AI automation
(Segmented insights analysis, AI copywriting, AI plan generation)
Templates
(Project templates, “if/then” workflow automation)
Competitive intelligence & customer research
(Automated battlecards, win/loss analysis, customer surveys)
Product management
(Roadmapping, release notes, idea management boards)
Integrations & Setup
Project management task sync
(Asana, Clickup, Monday, Wrike, etc.)
Product roadmap sync
(Productboard, Jira, Linear, Gitlab, Roadmunk, etc.)
Documentation import/export
(Confluence, Google Docs, Google Slides)
CRM win/loss analysis & enablement exports
(Salesforce, Hubspot, etc.)
OKR & performance sync
(Mixpanel, Amplitude, Segment, Snowflake, etc.)
60-second setup, with hands-on onboarding support
Live support via chat, email
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