What do you measure, and how do you measure it? Use this big list of KPIs for Marketing teams to understand every possible KPI to track and optimize.
KPIs for Marketing: earned media engagement
KPIs for Marketing: earned media reach
KPIs for Marketing: EBITDA margin
KPIs for Marketing: earned media value
KPIs for Marketing: email bounce rate
KPIs for Marketing: economic value added
KPIs for Marketing: email click rate
KPIs for Marketing: email traffic
KPIs for Marketing: email list growth rate
KPIs for Marketing: email unsubscribe rate
KPIs for Marketing: equity ratio
KPIs for Marketing: event attendance
KPIs for Marketing: event sponsorship impressions
KPIs for Marketing: event sponsorship recall rate
KPIs for Marketing: event sponsorship reach
KPIs for Marketing: event sponsorship response rate
