What do you measure, and how do you measure it? Use this big list of KPIs for Marketing teams to understand every possible KPI to track and optimize.
KPIs for Marketing: television ad frequency
KPIs for Marketing: television ad impressions
KPIs for Marketing: television ad recall rate
KPIs for Marketing: television ad reach
KPIs for Marketing: television ad response rate
KPIs for Marketing: television ad ROI
KPIs for Marketing: TikTok ad click-through rate
KPIs for Marketing: TikTok ad clicks
KPIs for Marketing: TikTok ad conversions
KPIs for Marketing: TikTok ad performance
KPIs for Marketing: TikTok ad impressions
KPIs for Marketing: TikTok ad reach
KPIs for Marketing: TikTok ad ROI
KPIs for Marketing: TikTok followers
KPIs for Marketing: TikTok video comments
KPIs for Marketing: TikTok video engagement