What do you measure, and how do you measure it? Use this big list of KPIs for Marketing teams to understand every possible KPI to track and optimize.
KPIs for Marketing: Instagram post likes
KPIs for Marketing: Instagram post reach
KPIs for Marketing: Instagram post saves
KPIs for Marketing: Instagram Reels engagement
KPIs for Marketing: Instagram Reels views
KPIs for Marketing: Instagram Stories engagement
KPIs for Marketing: Instagram Stories views
KPIs for Marketing: interest expense
KPIs for Marketing: internal linking
KPIs for Marketing: inventory turnover
KPIs for Marketing: keyword ranking
KPIs for Marketing: lead conversion rate
KPIs for Marketing: lead-to-customer ratio
KPIs for Marketing: LinkedIn ad click-through rate
KPIs for Marketing: LinkedIn ad clicks
KPIs for Marketing: LinkedIn ad conversions