FAQs

What is the purpose of the GTM (Go-to-Market) Planning section in this template?
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The GTM Planning section is designed to help you identify and outline your business and marketing objectives, set OKRs/KPIs, assemble your launch team, allocate budgets, and develop various plans such as LeadGen Channel Plan, Paid Media Plan, Comms/Events Plan, Executional Launch Plan, and Asset Plan.

What does the Positioning & Messaging section cover?
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The Positioning & Messaging section focuses on defining your target market, buyer personas, strategic positioning, product pitch, key reasons to believe (RTBs), launch/campaign theme, and customer decision stages (CDS)

How does the Pricing section help in the go-to-market strategy?
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The Pricing section assists in determining the most suitable pricing strategy (penetration, economy, premium, skimming, sandwich), conducting competitive pricing analysis, margin analysis, and exploring bundling, promotions, and pricing levers.

What is the purpose of the Asset Production section?
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The Asset Production section is dedicated to creating core assets such as product screenshot libraries, key art, packaging, product videos, customer emails, blog posts, content, testimonials, press kits, press releases, and press factsheets/FAQs.

How does the Website section contribute to the go-to-market plan?
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The Website section focuses on creating and updating website copy, designs, landing pages, and other relevant pages (pricing, customers, partners, etc.), as well as building and QA testing the website.

What is the role of the Promotional Content section?
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The Promotional Content section is responsible for creating display ad designs, outbound emails, content marketing content, updating existing collateral, and developing webinars and whitepapers.

How does the Enablement Content section support the go-to-market strategy?
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The Enablement Content section provides essential resources such as documentation, sales brochures, competitor brochures, battlecards, sales FAQs, demo scripts, sales product training decks, and analyst/press decks to empower sales, support, and other teams

How does the Enablement Content section support the go-to-market strategy?
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The Enablement Content section provides essential resources such as documentation, sales brochures, competitor brochures, battlecards, sales FAQs, demo scripts, sales product training decks, and analyst/press decks to empower sales, support, and other teams

What is the purpose of the Team Coordination section?
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The Team Coordination section ensures smooth communication and collaboration among different teams by briefing agencies, distributing enablement content, setting up email aliases, and providing updates through all@ emails and all hands meetings.

What is the Go-Live Checklist section for?
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The Go-Live Checklist section ensures that all assets are approved, teams are trained, content is distributed, tracking is in place, the product and website are QA'ed, lead gen channels are prepped, press releases are ready, and final product checks are done before pushing the product live.