Listen to our co-founder and CTO, Karthik Suresh, join the This is Product Management podcast, and talk about Go-to-Market strategy, why PMM is an important function to hire for, and why companies need to invest in a high-quality launch process.
“Sending an email is not a launch. You need a multi-channel approach for introducing products to people. You need to think about how to best position it with respect to competitors. What messaging really appeals to your users?”